![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/57a242da-f074-4e34-b028-f910969bc76a_rw_1920.jpg?h=56f43ce32e59ca238bc6907c37f8808e)
Design Brief
Create packaging for a cannabis company selling three different products, which individually promote a different state-of-mind. The products must have a cohesive visual language that can quickly draw in interest from the consumer while capturing the promoted state-of-mind.
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/c3abeacc-a586-49d6-a49a-d925edbf8a42_rw_1920.jpg?h=ef2b1db1f284cad0fd124ddd0f638147)
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/ed2166c8-3104-42bd-b401-4b553095bc47_rw_600.jpg?h=7bab0b0e6e5790a799f5d7d64e6fd936)
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/b8b4e2f6-ace2-45ac-87d1-56ace2bb62db_rw_600.jpg?h=41923a518b677a779e7e1a2a639ebf52)
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/82619de9-003b-4391-9c44-64fb6e08aa47_rw_600.jpg?h=fff79ad6e54d1c8410b0d49387599bd4)
Concept Sketch
My initial idea was to draw three containers which showed the actual products inside the illustration through a window. Each container would be set in a scene that fits the state-of-mind.
Early Process
This first design was not successful because there were too many different concepts and the idea of a relaxing vacation was not fully supported by the illustrations. Subsequent designs had a more focused concept while pushing the vacation and relaxation theme.
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/6325915a-8eed-4a86-871f-981cf5d63e47_rw_1920.jpg?h=c12ae39d2e66e08d73e35339e223867e)
I drew inspiration from vintage cartoons and mascots to explore as a visual language. I chose colors and type that complimented the style of the illustrations.
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/ed02b9d5-3bab-47f7-af6f-955498dfafa7_rw_1920.jpg?h=1a943c8b0acd991ac9a28654d725a57e)
Final Product
The characters represent a scene that promotes each product’s intended use. The window concept is no longer supported by the original container illustrations, but it is still integrated with the illustrations in a way that blends reality.
![Characters related to studying to promote focus.](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/55bf0e5f-fe20-409d-a7fc-74c73a6c9147_rw_1920.jpg?h=32b19901badb6257ded95fdbbd6d3890)
Characters related to studying to promote focus.
![Characters related to vacation to promote relaxation.](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/892cdb4e-4db8-480d-be34-50068bdd505f_rw_1920.jpg?h=2f8a6d937c9fab809edda1f80e0e125a)
Characters related to vacation to promote relaxation.
![Characters related to partying to promote social interaction.](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/4a77dee7-e620-4b28-90f2-ab4bf63430bb_rw_1920.jpg?h=6d21173b8c4126d5d933e16ebc3cb9ec)
Characters related to partying to promote social interaction.
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/f513ff20-f219-4ef9-ab65-9317e1715fce_rw_3840.png?h=fd014b0a47bdc082ed2ba323a797d9b5)
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/05f32aa8-31c7-4a59-aaef-f381a2b8e838_rw_3840.png?h=516f59eab4a5baf6659bc53b113ee217)
I was able to maximize the use of the window by turning it into a mouth with eyes on the inside of the packaging.
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/b1e913da-3ed7-41a9-a921-b738b72d4888_rw_1920.png?h=02bdf19642ec7654936130d67ab07828)
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/2dde3160-c2b7-4db7-b60a-0380693fd157_rw_3840.png?h=eb45f91596c4c3701b531210b92e35d8)
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/71885107-fa81-4a45-a423-4360f7411e5b_rw_1920.png?h=98a6383120e7ac6795ac379ef4e7ffde)
![](https://cdn.myportfolio.com/be3ed7d5-089f-403c-ab5d-dc102a3d892b/9b6dfee3-f932-4bba-883f-936badff19b1_rw_1920.jpg?h=2019146fb049282ab731a33eb8431d72)
I wanted the boxes to be really interactive and reward users for being curious and exploring.